STRATEGY
investigating and analysing markets to position
your brand.
IDENTITY
innovating and crafting
your brand's core
ethos.
PACKAGING
measured exact,
handled with care,
packaged just right.
ADVERTISING
exuding style
and panache with
more efficiency.
INTERIORS
creating an ambience ensuring you are the
last guest to leave.
DIGITAL
creating interactive architecture, as eloquent
as the eiffel tower.
SOCIAL
a modern day speakeasy, facilitating buzz
around your brand.
ACTIVATION
turn the key and
watch your audience
interact & refine.

 
substance is a collective of people with imaginations so far reaching, that if we were a single hybrid person you would probably be afraid to be our friend. our productivity is not purely achieved by sitting at the desk; napping for the explicit reason of conjuring surreal ideas is completely justifiable.
contrary to most, our resume is filled with work we love to do, and it shows. briefs, (not the kind of underwear), but the kind that stipulate deliverables make us giddy. in light of everything, our positive madness and overwhelming passion produces not just empty pretty things, but wickedly beautiful executions with substance.

 
MAXIME
DAUTRESME
partner & multi-faceted
creative director
FLORIAN
MICHAUX
partner & digital
creative director
ALEXANDRE
REINERT
partner & head
of strategy
JESSICA
KAREN LEE
brand consultant
& project manager

 
PARIS
32 rue saint-paul
75004 paris
t: +33 1 42 71 09 52
HONG KONG
shop 3c . tai on terrace
sheung wan
t: +852 5332 1516
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